A woman with curly hair looking up with a thoughtful expression, surrounded by floating orange rectangles and abstract digital elements, with a blurred computer monitor in the background.

What is Decision-AI?

Humans, Data & AI working together - to make better, faster business decisions.

For us, this is all about "outcomes" - deciding which actions will deliver the best possible outcomes. For you, and your customers. It's as simple as that.

Decision -AI systems enable this to be embedded into the way you run your business. They leverage the best of what the AI and data science world has to offer, and blend it with human context, judgement, and industry relevance.

Decision-AI Solutions

Industry observers such as McKinsey and Gartner agree that Decision-AI or Decision Intelligence solutions lie on a spectrum, with varying degrees of human and machine input.

From high-volume, low-value transactional decisions that can be fully automated, through to supporting strategic decision-making in the boardroom.

A diagram illustrating three decision types: Decision Automation, Decision Augmentation, and Decision Support, each showing a machine and human interacting with a decision process, with a diagonal arrow indicating increasing decision value from left to right.

Where We Fit

Hublsoft sits at the centre of this spectrum.

An AI-enabled augmentation platform where humans, data and algorithms work together to tackle the hard operational decisions - the ones with the greatest impact on cost and opportunity, and requiring human judgement to start, to stop, to do something different.

And we do this specifically for Technology Service businesses.

Diagram showing decision automation, augmentation, and support with human and machine icons. Decision augmentation is highlighted in the center with a double-headed arrow between human and machine icons, while decision automation and support are on either side. An arrow at the bottom indicates increasing decision value.

Decision-AI, powered by Hublsoft

Hublsoft adds intelligence to your data allowing you to see and explore how your business is operating, iterate recommendations for change, and learn what works. It's driven by outcomes that you define, and that matter to you and your customers.

This is delivered through three core Hublsoft platform capabilities.

Adding layers of derived insight.

Hublsoft integrates data at scale into a form that can be easily explored, letting you interact and add context, as a basis for analysis and AI techniques.